WHAT IT IS: Say hello to the next-generation of lip color BE LEGENDARY LONG WEAR LIP LACQ UER-the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort-all day long. Goes on as a lacquer then uniquely adjusts to a stain for 8 hours of long-lasting color. WHY YOULL LOVE IT: A proprietary triplex of 1) vibrant staining pigments 2) glossy-finish pearls and 3) conditioning vitamin E. Our formula pushes saturated long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E you get a velvety lacquer-like finish that stays put without feeling tacky or drying. HOW TO USE IT: One smooth comfortable coat will have your lips covered with color to the max from A.M. to after-hours. No sad patchy fading. No mid-day disappearing act. No annoying dry feeling.