What is it: Bobbi Brown's boldest most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips keeping them comfortable and conditionedâeven after itâs removed. Now in 30 shades with a sleek gold tube. It's luxury redefined. Why is it different: Intensely rejuvenates lips to visibly reduce the appearance of lip lines with lasting moisture and help relieve lip flaking. Plus just one swipe delivers maximum-coverage color. Who is it for: Anyone who wants the ultimate in color and treatment benefits in a lipstick. Paraben-free; phthalate-free; sulfate-free; sulfite-free; gluten-free Category: Makeup