Superior Matte All-day Wear Formula. Cruelty Free/Free of Paraben This lipstick contains Vitamin E that offers a boost of anti-oxidants which help to keep your lips soft and supple. Kiss-proof feather-proof and transfer-proof wear: It has a formula which is so life-proof and is not going anywhere until you want to take it off. It is crafted in Italy and is deeply inspired by India. This lipstick contains Vitamin E that offers a boost of anti-oxidants which help to keep your lips soft and supple.