Perfected on-set in our L.A. photo studio our long-wear water-resistant liquid lipstick features Advanced Polymer Technology that makes it stay put and look as fresh and flawless as your first swipe for up to 8 hours. Featherweight but fierce this liquid matte formula is infused with lip-smoothing Primer Oil complex for suede-soft lip color in 20 super-rad shades. It s smudge-proof budge-proof and non-feathering. Because really who has time for touch-ups?