B&B Organics Navara rice is grown and sourced from Kerala which is the native geographical zone of Navara rice. It is an ancient and traditional variety of rice particularly Known for its medicinal properties. Navara rice has been used in Ayurveda for centuries.It helps in balancing Doshas. It is a red rice variety with a unique aroma. Navara rice is rich in antioxidants minerals and fiber making it a nutritious choice. Beyond its culinary uses Navara rice is also valued for its role in Ayurvedic therapies and is believed to promote health and well-being. Today efforts are being made to conserve and promote the cultivation of Navara rice to preserve its cultural and medicinal significance.