100% ORGANIC NO GMO, NO CHEMICALS, NO PESTICIDE INDIA ORGANIC, USDA CERTIFIED Maida is basically endosperm of wheat grain JustOrganik organic Maida is finely milled wheat without any bran which is then refined. it closely resembles cake flour. It is used to make naan and paranthas. Also known as all-purpose flour, it can be used to make cakes, bhature, chapattis and serves as a base in many recipe preparation.