Whole wheat flour literally means that the whole grain is used when grinding wheat to make flour. This includes the wheat germ and the bran. The wheat germ is the tiny nutrition-packed part of each wheat grain that actually allows the seed to germinate and grow. According to the Mayo clinic the germ is packed with valuable nutrients including thiamin potassium magnesium vitamin E riboflavin phosphorus iron and zinc. Wheat bran is the thin shell of each grain of wheat. It is a valuable source of fiber. Organic means no pesticides no chemicals no artificial interventions & environmentally friendly farming & processing which keeps chemicals and pesticides out of the air water soil and our bodies.