Benefits of Pure Thanjai Natural's Wooden Cold-Pressed Coconut Oil. The brown hairy fruit of the coconut tree coconut has a hard shell covering the white nutmeat inside which is very rich in fat. Some coconut oil products are labeled "cold-pressed." During cold pressing the oil from the coconut meat is mechanically pressed at temperatures not exceed's 120 degrees Fahrenheit to preserve its healthful benefits. But Thanjai Natural's Wooden Cold Pressed Coconut oil is not refined processed or deodorized. Thanjai Natural's Wooden Cold Pressed Coconut oil has been found to be effective in weight loss and cardiovascular disease and as an antimicrobial agent among its many other health benefits. Please note the oil will be cloudy with a mild tinge of yellow. It can also have flecks of white floating in cool temperature and fully freeze if cold. Children to elders can enjoy - whether it's to cook or for a hair/body massage.