Only 20% of the germs in your mouth are on your teeth the rest 80% are on gums toe and cheeks. Colgate Total toothpaste germs on teeth toe cheeks and gums giving you a Whole Mouth Health for 12 hours. Its dual Zinc Arginine technology actively seeks out bacteria in your mouth forming a protective barrier. Colgate Total Advanced Health toothpaste strengthens your teeth by re-mineralizing weakened enamel. It plaque to keep your gums healthy and repairs early teeth & gum damage all to give you a healthier & whiter smile. Colgate toothpaste not only does it fight plaque between your teeth and in all those hard to reach spaces but o bacteria on your toe cheeks and gums leaving your mouth with a fresh breath. Moisturise your brush with water. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle short s to brush your teeth. For a better experience try with Colgate Gentle UltraFoam Toothbrush. For optimal results brush twice daily for 2min.