Colgate Zig Zag one of India's ing toothbrush brands is now equipped with 100% bristles transforming into Colgate Zig Zag . Infused with Silver Ions these unique bristles inhibit bacteria build up on the bristle surface. Silver Ions (Ag+) attach themselves to the cell membrane on the surface of the product. Incoming Cell's protein wrapped bacteria will be destroyed on contact with the metal ion. Destroyed bacteria becomes extinct when it comes in contact with air keeg the surface bacteria free. Inside the mouth Zig Zag's multi-angled bristles remove germs in between teeth. In ition ZZ comes with a soft toe cleaner that gently removes odour causing germs for a fresher breath. Its flexible handle s on and softly massages gums. New Zig Zag now offers benefits for overall protection