INGREDIENTS : Potassium Nitrate (5% w/w) sodium Monoflourophosphate (0.7 % w/w) Triclosan (0.3% w/w) pleasantly flavoured based q.s . DIRECTIONS OF USE : Take a small quantity of paste on finger and then massage of 2-5 minutes then brush your teeth for every morning and night Lexodent is purely herbal toothpaste specially formulated for those who prefer natural care for their teeth. It is a natural mix extracts which acts a natural anti-bacterial which prevents gum diseases. It also eliminates bacteria that cause cavities and inflammation of the gums tightening and cleansing gum tissues prevents swelling and bleeding of gums and it cleans the teeth and makes them sparkling white