If you have sensitive teeth switching to a sensitivity toothpaste such as Sensodyne toothpaste can make a big difference in not only your enjoyment of everyday life but in your overall oral health. Sensodyne toothpaste is the dentist recommended toothpaste for sensitivity offering a range of specifically formulated toothpastes. Sensodyne toothpaste works to relieve tooth pain due to sensitive teeth and provides lasting protection all day every day when used as directed. Since being introduced in 1961 Sensodyne toothpaste has become a well-recognized sensitive toothpaste with dentists around the world. In fact in the US 9 out of 10 dentists surveyed recommend Sensodyne toothpaste. Sensodyne toothpaste has clinically proven relief from sensitive teeth. More dentists recommend Sensodyne toothpaste than any other brand.Sensodyne "Repair & Protect" contains patented NovaMin technology which seeks out and forms a tooth-like layer over vulnerable areas of the tooth where dentine is exposed. Use twice a day every day to continuously help repair (repair provides clinically proven relief with twice daily brushing) strengthen and protect your teeth from sensitivity.