New fresher flavor. Great taste. Maximum strength. With fluoride. Toothpaste for sensitive teeth and cavity prevention. Relieves painful sensitivity. No. 1 Dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for over 20 years. Brushing twice a day with Sensodyne builds a shield of protection against painful sensitivity. And since Sensodyne has fluoride it helps protects against cavities too. Use Sensodyne whenever you normally brush: It contains potassium nitrate clinically proven to reduce painful sensitivity. It provides fast relief within two weeks. It has fluoride for cavity protection. Its new formula keeps breath feeling fresh for hours. This product contains no sugar. Maximum FDA sensitivity active ingredient.