For the first time in the 136 year history of toothpaste comes one that is a refreshing departure from the ordinary. Sudanta contains no added Flouride. Flouride is known to cause several side effects including Arthritis & Brain Damage. Sudanta is based on a natural formulation of Mayaphal (Quercusinfectoria) Bakul (MimusopsElengi) Maricha (Piper nigrum) Cinnamon Clove and Black Pepper - herbs known to provide fresh breath energy prevent decay tar-tar and gum disease and offer effective round-the-clock oral care. For centuries the benefits of these herbs have been well documented around the world. *Clove is keeps gums healthy with its astringent properties and fights toothache. *Cinnamon is anti-inflammatory. *Bakul & Mayaphal make teeth and gums strong. *Black Pepper prevents bad breath. Sudanta is non-abrasive and a natural cleanser designed to soothe teeth and gums.