A luxurious hydrating lipstick that comes in a soft matte finish lasts upto 8 hours and is rich. The ICONIC collection by CAL is infused with moisturising Vitamin E and Argan oil leaving the lips comfortable and hydrated. From vibrant red to rosy k to muted nude colours this collection is for everyone and in 10 iconic shades. This collection represents the Iconic streets in the world and is inspired by different cultures and varied skin tones.