Wth the Power of 100 lemons vim bar removes the toughest grease stains the fastets and gives you a pleasent cleaning experience with its refreshing lemon fragrance. It has a unique patented plastic coating at the bottom of the bar which helps prevent it from sogging quickly making it last longer than ordinary bars. Vim was the original handwashing bar which invented the category. It is the preferred choice of consumers tried by 6 out of 10 people everyday.